Why Ghost Tours Might Be the Best Thing You Do for Team Building This Year
When most people think of corporate team building, images of trust falls or conference room workshops come to mind. But what if your team could bond over candlelit walks, whispered legends, and shared goosebumps instead?
Welcome to the eerie but effective world of ghost tours as a team building tool. Backed by research in experiential learning, neuroscience, and dark tourism, these spine-tingling outings offer more than just entertainment. They’re immersive experiences that engage multiple senses, create lasting memories, and, most importantly, bring your team closer together.
The Science Behind Why It Works
1. Experiential Learning Creates Stronger Bonds
Traditional lectures and slide decks just don’t stick. Studies show experiential learning methods, where people learn by doing, can yield retention rates of 75 to 90%, compared to just 5 to 10% for passive formats like lectures (Unrulr, 2024; Kiwi LMS, 2019). Ghost tours, with their hands-on storytelling and interactive history, are a prime example of this approach in action.
Instead of absorbing information passively, team members actively engage with stories, surroundings, and each other. According to a 2014 Yale study, “shared experiences are amplified, leading to stronger interpersonal connections and increased trust” (Boothby et al., 2014).
That trust carries over to the workplace, improving communication and collaboration long after the ghost stories are told.
2. Dark Tourism Helps Process Stress
While it may sound surprising, dark tourism, which involves visiting places associated with death, tragedy, or the supernatural, can actually help reduce stress. A review by Smith & Diekmann (2017) found that such experiences provide emotional catharsis, detachment from daily worries, and opportunities for reflection. These moments of vulnerability can create powerful bonds between coworkers.
A 2023 systematic review added that these experiences often lead to “self-transformation and deeper understanding,” making them not just spooky diversions but meaningful psychological resets.
3. Neuroscience Explains the Teamwork Benefits
There’s hard science behind why your team feels more connected after a shared thrill.
- Oxytocin, the so-called “trust hormone,” is released during group bonding moments (Kosfeld et al., 2005).
- Dopamine, associated with motivation and reward, spikes when goals are achieved or challenges, even spooky ones, are overcome together.
- The mirror neuron system, which helps us empathize and sync with others, activates when people experience emotionally charged events side by side (Wells, 2025).
These neurological effects help explain why groups emerge from ghost tours more aligned, more connected, and better equipped to collaborate.
4. Happier Teams Are More Productive
It’s not just about fuzzy feelings. Emotional intelligence research has shown that teams with strong interpersonal bonds can be up to 20% more productive (Goleman, 1998). Teams that laugh, gasp, and even jump at shadows together are more engaged, more motivated, and more likely to support each other back at the office.
Ghost tours give employees a unique opportunity to connect outside the typical corporate structure without requiring anyone to overshare at a retreat or embarrass themselves at karaoke.
How to Know It’s Working
Not every team will react the same way, and that’s okay. The key is to measure impact. Use anonymous surveys or post-event feedback forms to track improvements in:
- Team cohesion
- Stress levels
- Communication
- Overall engagement
You don’t need a full research lab. Just a few thoughtful questions before and after the experience can offer insights into what’s working and what isn’t.
Final Thoughts: Beyond the Gimmick
Ghost tours may sound like a novelty, but they tap into something deeper, including shared storytelling, emotional resonance, and the thrill of the unknown. By drawing on proven methods from experiential learning and neuroscience, they offer a powerful and unexpected avenue for building stronger, more resilient teams.
So, the next time you’re planning a company outing, skip the ropes courses. Take your team somewhere with a little mystery and maybe even a ghost or two.
Ready to plan a memorable corporate event with American Ghost Walks? Book a quick 15-minute consultation with me today and let us take care of everything. From booking venues to coordinating menus, we handle all the details and provide you with a clear, all-inclusive price: tax, tip, and everything else included.
