47 – Beyond The Smiley Face Killers: Looking for the Hidden Truth in La Crosse

Mike Huberty • July 15, 2015

Since 1997, nine college-age men have drowned in the Mississippi River by La Crosse, Wisconsin. Authorities have consistently said that it’s a result of the men getting too drunk, wandering into the river accidentally, and not being able to get out (or maybe going for a swim and it’s a “death by misadventure”.)

It’s a case that’s close to our hearts because Sunspot has often played in La Crosse and Mike used to work at a television station there in the early part of the century during which some of these deaths occurred.

After Mike and Wendy talk about their new 5-star review, they go into the history of the “smiley face killers” theory.

In 2008, two retired NYPD detectives, Frank Gannon and Anthony Duarte, came up with a controversial theory. They said that a group of serial killers was roaming the Interstate Highways along the Mississippi River and was killing young men all over the country and throwing them in the river to hide their crimes. The detectives claimed that was a pattern of “smiley faces” at each of the scenes where the victims went into the river.

Here’s a documentary about it:

But Neil Sanders, a retired deputy Medical Examiner from La Crosse, just didn’t believe that the “smiley face killers” theory added up and wanted to see if there might be something more to it than serial killers  or drunken accidents. He wanted to look into a supernatural explanation. That’s when he contacted Jay Bachochin of Wisconsin Paranormal Investigations  and that formed the basis of the documentary film, directed by Scott Markus,  The Hidden Truth ?. 

Mike and Wendy are then joined by Allison Jornlin from Milwaukee Ghosts and they proceed to interview Sanders, Bachochin, and Markus about the movie and some of their theories.

There was a steam boat that sank in La Crosse in 1870, the War Eagle , where 5 people died, including a young woman named Mary Ulrich. One of the theories that they pose in the film is that the recent drowning victims might have been “more open to spiritual channels” while inebriated and heard Mary or another ghosts’ voice and jumped in the water to try and save them.

Another part of the movie has Neil talking to a Ho Chunk elder about the “water spirits” of some Native American legends, supernatural entities that live in river and lakes. This is similar to the Slavic  vodyanoy  or   the Welsh  kelpie ,   and that creature was known over here as “the water man”. Allison proceeds to talk about some research that she’s discovered in a 1930s collection of American folklore about water spirits and how the water man might try to “take your soul”!

Jay and Scott talk about their interest in the paranormal and their search for the truth above anything else and how it influenced their decision to document the paranormal investigation into a film. Scott discusses the weird things that happened to some of their equipment while conducting the investigation over the site of the War Eagle sinking and Jay goes into some detail about an interesting EVP that they capture as well.

Paranormal vs. a serial killer vs. accidental drowning – there’s no smoking gun and conclusive evidence in any of the directions. But the conversation wraps up discussing how  The Hidden Truth?  respects the victims and gives us another theory to entertain as to their true fate.

This Week’s Song: Smiley Face Murder Club by Sunspot

You were stumbling when you walked along the river,
You were crying when you walked along the river.
You never heard me follow you,
You shoulda watched your liquor.
No one ever expects to be lost without a trace,
No one ever expects the smiling face.

I don’t give a damn what your name was,
I don’t give a damn who you were.
You could have been somebody else,
but it was just your turn.

I wanted to know what it felt like,
and it’s not fair.
But they won’t ever understand,
the bond we now share.
No one ever expects to be lost without a trace,
No one ever expects the smiling face.

The post 47 – Beyond The Smiley Face Killers: Looking for the Hidden Truth in La Crosse appeared first on See You On The Other Side.

gangsters in front of a car
By Mike Huberty January 19, 2026
Our St. Valentine's Day Massacre Ghost Tour Pub Crawl in Chicago is back Friday February 13th, 2026 at 8pm with a romantic twist!
Group of ghost hunters in Lake Geneva
By Mike Huberty January 9, 2026
30 minute ghost tour for 2026 Winterfest in Lake Geneva, Wisconsin
Hotel 1829 in Charlotte Amalie
By Mike Huberty December 31, 2025
Discover haunted St. Thomas in the Virgin Islands with Hotel 1829’s history in Charlotte Amalie... then join our St. Thomas ghost walk to explore it.
December 23, 2025
A Spirited Start: A Guide to Haunted New Year's Eve Traditions
 La Rogativa San Juan
December 20, 2025
Discover the legend of La Rogativa in Old San Juan, a historic candlelit procession, haunted plaza, and ghostly tradition still felt after dark.
Night Marchers in Hawaiʻi
December 15, 2025
Discover the legend of Hawaiʻi’s Night Marchers, ancient warrior spirits said to roam by moonlight. Explore the myth and join a ghost tour this holiday season.
Olimpia Maidalchini by Diego Velázquez
By Ben Messenger December 11, 2025
Walk in the haunted footsteps of Olimpia Maidalchini in Rome, Italy
Ghost Host with the Most Lisa Van Buskirk celebrating Milwaukee Krampusnacht with a Krampus cosplay
By Mike Huberty December 3, 2025
Milwaukee's craziest Christmas party, Krampusnacht, and American Ghost Walks is proud to be part of it.
America's Haunted Holiday Destinations
November 19, 2025
Explore America’s haunted holiday destinations, where Christmas cheer meets ghost stories, historic hotels, haunted theaters, and chilling seasonal folklore.
Halloween in Virgin Islands
October 16, 2025
Celebrate Halloween 2025 in the Virgin Islands with parades, parties, and haunted tales. Explore island legends on Ghost Tours with American Ghost Walks.